The global mobile gambling market is still in a state of flux. There is no single regulatory framework for the industry, so each country’s laws vary. For example, Finland has a government-run internet casino and Norway prohibits online gambling altogether. The US, on the other hand, has a number of gambling laws that restrict online gambling.
The mobile gambling industry employs aggressive marketing strategies to encourage players to spend more money. These tactics can make it difficult for problem gamblers to break the cycle. In addition, third-party data collection allows the industry to create tailored offers aimed at increasing gambling expenditure. Considering this, the potential for harm is great.
With the growing popularity of mobile gambling, the market is expected to increase to $81 billion by 2022 and $115 billion by 2026. The growth of this industry is largely due to the convenience of mobile devices to access online gambling. In fact, online gambling is becoming more mainstream every year. There are also more mobile casinos available.
NetEnt is a well-known mobile software developer, with more than 200 games available on their apps. It has been active in the mobile market for over a decade and is known for its superior graphics and gameplay. Microgaming is another popular software developer, with a library of more than 500 games available. It even launched the first Windows Phone casino application.
Although Internet gambling literature points to a link between access to online gambling and problem gambling, these associations may not hold for mobile gambling. Despite this, researchers do not believe that the Internet is directly responsible for the rise of gambling problems. Involvement is an important factor, but other factors such as accessibility, availability, and platform also contribute to the problem of gambling.